A MESSAGE FROM THE DIRECTOR
LAIF MORRISON - EXECUTIVE DIRECTOR & FOUNDER - THE OREGON BOWL
The Oregon Bowl is more than football — it’s about growth, connection, and becoming part of something bigger
Athletes from across Oregon — representing over 166 high schools — have taken the field in the Oregon Bowl. The friendships built here and the confidence earned here last long after the final whistle.
Our mission is to give every athlete a Division I–style experience — with elite coaching, media exposure, and the chance to learn from college and professional athletes, motivational speakers, and leaders who inspire real growth. We believe the Oregon Bowl helps shape stronger athletes, better teammates, and future leaders.
A huge part of that mission is giving back. Since 2018, the Oregon Bowl has donated and helped facilitate over $100,000 in support for foster children and resource families — along with nearly $25,000 for local youth football programs.
Today, we proudly partner with Ronald McDonald House Charities of Oregon & SW Washington, collecting thousands of dollars and essential supplies to help families stay close to the care their children need.
Instead of charging admission, we invite fans to donate — teaching our athletes that leadership and service extend far beyond the field. We have since become one of the largest material-item donors to RMHC Oregon & SW Washington.
As a former high school head coach — honored with multiple Teacher of the Year and Coach of the Year awards — I’ve dedicated my career to helping young athletes grow both on and off the field. As the founder of the Oregon Bowl and the Idaho Bowl — two of the largest youth bowl events in the Northwest — I’ve spent the last decade building opportunities that elevate young athletes and show them what’s possible when someone believes in them.
Now, in our 9th year, we’re continuing to build something truly special.
Thank you for trusting us with your athlete’s experience. My team and I are committed to excellence — delivering a week filled with pride, energy, purpose, and lifelong memories.
Whether you’re stepping on the field or cheering in the stands…
We’ll see you this summer.
Laif Morrison
Executive Director & Founder • The Oregon Bowl